We can use the visual cues from storyboards to tell a story on how users will experience the booking journey on the application. This technique supports better cognition and efficient discussions on potential challenges that can be addressed with iterative designs.

The Big Story depicts the high-level experience while the Close Up provides a zoomed-in experience on the product.

Audience: Product Manager, Business approvers

Big Story

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Close Up

This is the process of organizing the data that is displayed on each page so that users can experience an optimal journey. Based on Dan Brown's principles of IA design, 

1. Data is grouped as per relevance to each screen

2. Filters are designed to limit choices to customers

3. Movement is linear to prevent deviations from the happy path

4. The structure can be scaled to accommodate  new information

The primary design pattern is "Nested doll approach", while elements of "hierarchy" and "filter" approaches are utilized based on relevance.

Audience: Product Manager, Engineering team, Design team, Business approvers

Wireframing is the first step in bringing life to an idea. It is a low-fidelity component that is used to quickly try new ideas, seek feedback and make improvements.  Gesalt's common principles of design thinking such as similarity, proximity, and common region are implemented in these wireframe designs.

Audience: Product Manager, Design team, Engineering team